Friday 2 March 2012

Esperanza Spalding at Oscars 2012 with an afro

Esperanza Spalding is an American jazz-singer and instrumentalist. In 2011 she won the Grammy for Best New Artist- the first time the award has been given to a jazz artist. She is renowned for her hair, which she always wears natural. Along with women like Viola Davis and Naptural85, black women are now being given the message that natural hair CAN be considered beautiful by a mainstream audience.

As a commercially viable artist (i.e. someone who can make money for record companies, sponsors etc), can we predict that soon advertisers and beauty companies will jump on this trend and start selling products that claim to bring you closer to your new "ideal self"? 


No comments:

Post a Comment