Tuesday, 27 September 2011

MUSIC VIDEOS - Think Creatively!


If you are considering producing a music video then think about all the creative ideas that go into making an effective video. You could make use of the green screen in various ways to create movement, change settings and also fragment time and space. Here are some examples of genuinally creative music videos:

When analysing music videos consider the following:
  • How direct is the relationship between sound and image?
  • Are the lyrics supported by the imagery?
  • Is the narrative clear to follow - do you have multiple narratives?
  • How convincing is the lip-syncing?
  • Are the shots appropriate to the genre?
  • How is the editing used - what pace does the video adopt?
  • How important are stars to the video - make a link here with the ancillary products.
  • Is the video organised around a concept or theme?
  • What kind of identity is being created by the artist/band?
Vitalic - Birds



The Chemical Brothers - Star Guitar



Symphony of Science - We are all connected


The Chemical Brothers - Let Forever Be


Ok Go - This too shall pass


Ok Go - End Love

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