MUSIC VIDEOS - Think Creatively!

If you are considering producing a music video then think about all the creative ideas that go into making an effective video. You could make use of the green screen in various ways to create movement, change settings and also fragment time and space. Here are some examples of genuinally creative music videos:

When analysing music videos consider the following:

• How direct is the relationship between sound and image?
• Are the lyrics supported by the imagery?
• Is the narrative clear to follow - do you have multiple narratives?
• How convincing is the lip-syncing?
• Are the shots appropriate to the genre?
• How is the editing used - what pace does the video adopt?
• How important are stars to the video - make a link here with the ancillary products.
• Is the video organised around a concept or theme?
• What kind of identity is being created by the artist/band?

Vitalic - Birds



The Chemical Brothers - Star Guitar



Symphony of Science - We are all connected


The Chemical Brothers - Let Forever Be


Ok Go - This too shall pass


Ok Go - End Love

Evidence of planning - maintaining a production blog

Your blog will become a place for all your ideas and the development of your planning as an online scrapbook. It will also allow us to track your progress with the coursework and you can submit the blog as evidence of planning.

What can I include in my production blog? Here are some ideas:

• Links to videos that influence you from YouTube
• Any Photos that give you ideas
• Take recce shots on location and post them
• Post pictures of props, costumes, instruments, etc.
• Look at relevant real examples of either Soap TV trailers or Music Promos; analyse in terms of conventions
• An animatic of your storyboard - this is where your film each of your drawings and then capture your shots in the edit program before adding the music.
• Shooting Schedules
• Shooting Script
• Treatments
• Final Storyboards

Shooting schedule

Shooting schedule

This sheet is in studentshared drive, Media Studies A2 saved as "SHOOTING SCHEDULE".

Your shoot should take into account:

- time of day and the best time to use locations
- lighting
- camera movement, shot types and angles
- any scheduling conflicts with other groups if you are sharing locations

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Sample trailer deconstruction: Hollyoaks

·         Non- diegetic soundtrack creates “Thought Beats” – music matches edits. Song is contemporary therefore soap is for a teenage audience

·         Multiple storyline “snippets” in quick succession

·         Lots of lights on stars face. Unlike other soaps, light comes from sharp points to create interesting shapes and shadows for the viewer. This has become a convention of the soap, like the “grey” lighting in Eastenders.

·         Murderer is anomaly. He’s older than the rest of cast, and in a different place. Camera is at low angle to make him look threatening.

·         Two sources of light in some scenes to create shadows

·         12 SECONDS: Static camera with character walking into MCU creates movement with a static camera

·         Pan up

·         Zoom

·         Deep focus

·         Asymmetrical framing

·         Faces of main characters are fully lit so audience know to concentrate on their emotions

·         13 SECONDS MCU with pull focus to character in background. Pull focus matches movement of character in foreground, linking main character and background character

·         Short shots- generally 2-3 seconds each

·         Choppy editing to create interest

·         POV reverse shots

·         Shot reverse shot

·         Side on shot

·         “Texas” and “Dodger” (great names!) standing very close together-positioning lets audience know about their relationship

·         Leaning to draw audience in

·         Day, time, brand, twitter on tittle card at end

Soap Opera Preliminary Task Instructions

Soap opera preliminary task

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Soap Preliminary Example Script

Soap Preliminary Example Script

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Preliminary Soap Draft Storyboard

Mortifying Teacher-Acted Soap Opera Preliminary Example

Creating Brand Identity in Soap Opera



As Soap Operas run continuously, in the same scheduled slot, on the same institution for years, they become ingrained in the psyche of a culture. The Eastenders opening title cards, with it's combination of image, sound and text, is one of the most distinctive opening sequences in Soap.

When you create your trailer the name of your soap must tell the reader who the soap is aimed at, what is going to happen in the programme and where it is set- both region and main settings.



Soap Opera Conventions

The A2 Media Coursework

The Advanced Production is marked out of 100:

• Research and Planning (20 marks)
• Construction (60 marks) - your final media products
• Evaluation (40 marks) - you will have to answer 4 questions

Set Coursework Brief 1. - Music Promo Video

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• a website homepage for the band
• a four panel cover for its release as part of a digipak (CD/DVD package)
• a magazine advertisement for the digipak (CD/DVD package)

The music track must be an original recording.

Set Coursework Brief 2. - Soap TV Trailer

A promotion package for a new soap opera, to include a TV trailer, together with two of the following three options:

• a listings magazine front cover featuring the new soap
• two hyperlinked webpages (with video extract) for the soap’s website
• a poster for the soap