Wednesday, 14 September 2011

Creating Brand Identity in Soap Opera




As Soap Operas run continuously, in the same scheduled slot, on the same institution for years, they become ingrained in the psyche of a culture. The Eastenders opening title cards, with it's combination of image, sound and text, is one of the most distinctive opening sequences in Soap.

When you create your trailer the name of your soap must tell the reader who the soap is aimed at, what is going to happen in the programme and where it is set- both region and main settings.



Monday, 12 September 2011

Thursday, 1 September 2011

The A2 Media Coursework

The Advanced Production is marked out of 100:

  • Research and Planning (20 marks)
  • Construction (60 marks) - your final media products
  • Evaluation (40 marks) - you will have to answer 4 questions

Set Coursework Brief 1. - Music Promo Video

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

  • a website homepage for the band
  • a four panel cover for its release as part of a digipak (CD/DVD package)
  • a magazine advertisement for the digipak (CD/DVD package)
The music track must be an original recording.

Set Coursework Brief 2. - Soap TV Trailer

A promotion package for a new soap opera, to include a TV trailer, together with two of the following three options:
  • a listings magazine front cover featuring the new soap
  • two hyperlinked webpages (with video extract) for the soap’s website
  • a poster for the soap